Creative & Social Media Manager

Job Description

This role leads the company's complete creative ecosystem: from creative vision and copywriting to visual design and managing clients' social media presence and digital community building. Performs six integrated creative and digital roles, coordinating with external specialists for advanced visual content. ● Develop the Creative Direction for each client, ensuring visual and tonal consistency ● Write professional marketing copy: posts, ads, product descriptions, video scripts ● Design visual materials: platform content, newsletters, visual identities for accounts ● Set up social media accounts and build their visual identity (Bio, Covers, Highlights) ● Build and manage monthly Content Calendars for each client ● Plan and schedule content publication across all platforms using scheduling tools ● Manage digital communities: engage audiences, respond to comments, build loyalty ● Monitor trending topics and adapt them to each client's strategy ● Archive and organize content libraries and creative assets systematically ● Prepare monthly content performance reports (Engagement, Reach, Growth) and analyze them

Requirements

● 3+ years in creative management or digital marketing at an agency ● Proficient in design tools: Adobe Photoshop & Illustrator (essential), Canva Pro, Figma ● Proficient in creative AI tools: Midjourney or Adobe Firefly for design, ChatGPT for copy, CapCut AI for video ● Advanced Arabic marketing copywriting: advertising, creative, SEO-friendly ● Deep knowledge of each platform's algorithm and requirements: Snapchat, TikTok, Instagram, X, Facebook ● Experience with scheduling and analytics tools: Hootsuite, Buffer, Meta Business Suite ● Excel proficiency for content performance analysis and reporting ● Ability to build cohesive visual identities across multiple platforms ● Basic video production knowledge: shooting, directing, platform-specific requirements ● Ability to manage external freelancers and control quality and deadlines ● Skill in preparing and presenting periodic content performance reports to clients

Why Join Busma